The State of Social Media
Here is a free white paper with some quality information from Brian Solis.
White Paper
Here is a free white paper with some quality information from Brian Solis.
White Paper
The video by Hubspot, if nothing else, was very funny. It also does have a some truth to it. Cold calling in the manner this video portrays surely will have minimal positive effects compared to the amount of time spent dialing. There is no question that real cold calling is a high activity and low execution tactic with the best of them yielding a 1-3% success ratio.
However, cold calling is not all lost. There are two main factors that need to be addressed when cold calling is an option that is being considered.
Interesting video from Hubspot. So, Is cold calling for losers? We'll talk about it soon.
"Just get out there and sell" is the now infamous answer that a former boss gave to me. What was the question I asked to trigger such an 'obvious' response that may only be fit for used car salesman: "what is our business development process?" You might be thinking, especially if you have had a sales job of any sort, that is an oversimplification of how sales work and maybe even a downright ridiculous answer. Nevertheless, this mode of thinking is prevalent not only in unqualified managers, but also in lots of businesses across the country and world.
No matter what you are selling - product, service or philanthropic ideals - there needs to be a process or strategy in place for achieving your organizations goals. No matter what you call this process or strategy, here are four brief questions that should help you along the way:
In what I think is a very strange turn of events, AT&T announced they will undertake a huge re-branding project. This represents a shift from their recent "ours is bigger than yours" campaign against Verizon concerning their respective 3G networks. AT&T's goal is to re-brand themselves as an innovation and lifestyle company and they, I guess, assume a new tagline and dropping their name from trademark logo will do the trick. Of course this will not really work unless they up their product development and get some much better product development. And then there is that pesky network problem that there are still trying to run from. At this point they need to focus on making the only lifestyle brand they sell, iPhone, actually work as well as it's supposed to.
Originally there was not going to be a Part 2 to my original pontification of Dell's 54% revenue drop. But, as if I needed to be proven right, last Tuesday on the Fox Business channels morning show, The Opening Bell, Alexis Glick, Charles Payne, Shibani Joshi and Ashley Webster opined about Dell as they see it. So what did I hear from the experts on FBN? All the buzzwords that got Dell into trouble in the first place.
Yesterday the Wall Street Journal reported Dell's quarterly profit dropped 54%! Wow, 54%! Are the automakers even down that much? But I digress... So what is Dell's strategy to change this issue? According to the Wall Street Journal article it is to focus on "profitability at the expense of market share." While I think this is blatantly ridiculous, clearly it's not working. So what is Dell's real problem? Dell's problem is the breaking of a classic branding rule: you can't be all things to all people. Yet the breaking of this rule is common thinking amongst some so-called business experts and Wall Street analysts. Dell has lost it's focus of computers to go after the MP3 market, smartphone market, televisions and a recent acquisition of Perot Systems to put them into the tech outsourcing business dominated by companies such as IBM and HP. Is this a good idea? According to some of these experts...YES! What is the best way to grow (because that's what business is all about)? Sell more stuff! But what happens when you just sell more stuff or try to? You lose focus.
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